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Landmark Information’s online property valuation tool SmartVal being ‘retired’

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Instant valuation tool is being ‘retired’ by the company, with agents being advised to switch to a related service

Landmark Information’s online valuation tool SmartVal is being retired by the company, with agents who use it being advised to switch to a related service.

In March 2018 Landmark Information and The ValPal Network announced a strategic tie-up in which Landmark has been offering The ValPal Network’s services.

In return, TVPN has promoted Landmark’s products Compliance in a Box and Metropix.

Now that SmartVal is being retired, agents are being advised by Landmark to switch to TVPN free of charge.

Managing director of Landmark Estate Agency Services, Ben Robinson said they look forward to continuing their partnership with The ValPal Network, cross-promoting each other’s products to agents. Working with best-of-breed partners, such as The ValPal Network, complements both product portfolios and enables them to support clients’ sales pipelines as well as addressing their compliance, due diligence and property listing needs.

He says agents currently using SmartVal who would like to discuss the switchover should contact TVPN.

The free switchover will give SmartVal agents the chance to join more than 800 brands with over 4,000 branches currently using The ValPal Network. This will also include access to free training, support and a range of additional digital marketing products including PortalPal, which qualifies buyer and tenant leads generated by major portals, as well as MovePal, a consumer hub which agents can use to generate revenue from referrals, plus automated chatbot service ChatPal and branding and design tool DesignPal.

TVPN director Craig Vile says that during current challenging times for the industry, agents need to prioritise marketing and ensure they are doing everything they can to generate as many vendor and landlord leads as possible.

He asked agents to make the instant online valuation tool the main focus of both their digital and print marketing campaigns. He said that they are confident that used to its maximum potential, an instant online valuation tool will be the most cost-effective marketing solution.

And ahead of the fees ban, agents need to be looking at other ways in which they can generate revenue.

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