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Tuesday, December 7, 2021
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Women-led crowdfunding campaigns performed better: Says report

It is widely known in the global tech industry that female entrepreneurs are facing a massive challenge in raising funds from venture capital firm — so much that Vivoom co-founder and CEO Katherine Hays said that if she were a “21-year-old male in a hoodie,” her company would be “even more appealing” to potential investors.

But the case seems to be different with seed crowdfunding, according to a new report released by PwC and The Crowdfunding Centre.

Called Women Unbound: Unleashing female entrepreneurial potential, the report finds that while men clearly use seed crowdfunding more than women, women are more successful at crowdfunding than men.

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